AMSOIL Dealer Game Plan


The AMSOIL Game Plan is a document that was developed and published by AMSOIL Inc to help new and veteran dealers discover their path to success! While there is no one perfect or way to build an AMSOIL business the surest way to success is to develop your own Game Plan. The PDF document download will help you go through the proven processes and help you develop a goals based strategy for establishing and growing your AMSOIL Business.

The AMSOIL Game Plan works for new AMSOIL dealers as well as veteran dealers who desire to take their business to the next level.

“If someone thinks it can’t be done, but you think it can be done, it’ll be done.” – AMSOIL Founder Al Amatuzio

We advise you to print this document out and fill it out in your own handwriting. Those who write down their goals and dreams on a regular basis achieved those desires at a significantly higher level than those who did not. In fact, you become 42% more likely to achieve your goals and dreams, simply by writing them down on a regular basis. According to a study by Dr. Gail Matthews, a psychology professor at the Dominican University in California.

Download and Print the AMSOIL Game Plan AMSOIL_Game_Plan (PDF)

Dear AMSOIL Dealer, Thank you for choosing AMSOIL. We think you made a great decision and now it’s up to us to prove it. We are a company of enthusiasts. We ride, race, fish and hunt after work and on weekends. We are patriotic; we support our military and local fire, police and rescue organizations. We enjoy the outdoors and are committed to keeping it clean so future generations can enjoy it, too. We don’t believe in shortcuts; rather, we are committed to providing you with the best possible lubricants, filters and cleaning products possible…and we prove their performance. We believe strongly in families and hope that you grow and become part of the AMSOIL family. Now, let’s get started building your Dealership. Like rebuilding a classic car or overhauling an engine, building a successful Dealership takes time. Done right, it delivers life-long pride and value. No one is a born expert, so sometimes you have to reach out to a friend or expert for guidance. That’s where we come in.

This AMSOIL Game Plan is designed to help you get your Dealership off the ground. It provides specific direction on how to begin selling AMSOIL products and making money. Everything you learn will help you build your business in four key areas: • Telling your AMSOIL story • Finding customers • Retaining customers • Developing leaders on your team

Before you dive in, spend a few minutes reviewing the Dealer Quick-Start Guide that came with your Dealer Kit. It contains the basic information needed to start your Dealership. Then, come back here and dig into the Game Plan to hit the ground running. We know you’re busy, so we designed the AMSOIL Game Plan to be used according to your schedule, whether it’s two hours a day or two hours a week. Just make sure to take action today so you can start achieving the success you visualized when you decided to become an AMSOIL Dealer. Building a business takes time and hard work. If you remain committed, however, it’ll deliver pride and value in the long run. Don’t be afraid to reach out to your Direct Jobber, sponsoring Dealer or other mentor for advice. You can also call a member of our Sales Team at 715-392-7101 for guidance. We’re always a call away, and we’re always here to help. Together, we are the AMSOIL family. Together, we achieve. Welcome to the team! Alan Amatuzio, President and CEO AMSOIL Inc.

Below are some of the topics covered in the AMSOIL GamePlan Booklet.

  • Identify Why You Became an AMSOIL Dealer
  • Set S.M.A.R.T. Goals
  • Set up for Success
  • Set up an area to work your business
  • Dedicate time to your business
  • Use AMSOIL products
  • Learn the AMSOIL Buy-Sell Process
  • How to Reach More People
  • Connecting on Social Media
  • Create a Prospect List
  • Market Your Business
  • Know the Products
  • Commit to your Development
  • Your Game Plan, Your goals for the next 90 days, 6 months, 1 year.
  • Putting Everything Together

It doesn’t have to take an eternity to change your life forever. You simply need to commit to your development as a Dealer, formulate a plan and stick to it.

Other keys to success as an AMSOIL Dealer

Find a good sponsor that will support you. Find a Good Team to be part of. It’s more fun doing this together than going it alone. If you are not yet an AMSOIL Dealer, consider joining our team. We’ve been full time AMSOIL Dealers and Direct Jobbers since 2000. We work all of the AMSOIL programs and help others in our team achieve success. We’re available to provide information, training, motivation, education and camaraderie.