Sparks Team AMSOIL Training Call for December 3rd, 2012.
We talk about your “Story” and how it relates to working with new customers and distributors.
- Congratulations to Andriy Dyachuk for earning Direct Dealer. This is the first month in qualification on Direct Jobber.
- Every distributor needs to create his or her own story (testimonial) regarding the product, and the AMSOIL Business Opportunity
- You will want to have several different types of stories you can relate to various types of customers
Five types of stories that should be in your prospecting toolbox
- Who I am, the story describes a journey of overcoming challenges and becoming a success
- Why I’m here, what drew you to AMSOIL
- Your vision, talk about “what’s in it for them” and how they can be part of something bigger and better
- Your values, people buy and work with those they Know, Like and Trust. Practice these values and you will go far
- I know what you’re thinking, this is where you head them off at the pass. I know your thinking the products are too good to be true, or those businesses don’t make money and you respond “That’s what I thought too”
- What does it take to be a great story teller? The key ingredient is to be a good listener. As a good listener you realize that some of your stories can be used in certain situations.
- People don’t forget stories. You will want to be able to relate Good story tellers know how to emit an emotional response from their customers. This makes them feel like they want to try the product or service.
Several of my stories that I use on a consistent basis:
- My story of how I got started, that I use in my handout I found AMSOIL when looking for synthetic oil for my 97 F150. I also always wondering if synthetic was so much better why can’t you go longer. Then I found AMSOIL and recommended the 25K oil change or 1 year.
- How I started on the journey to what lead me here today. I can start this way back from High School when I worked at Brewster Dairy flipping 200lb blocks of cheese and thinking “I don’t want to do this for the rest of my life”.
- Story where I was living in Alabama and riding my motorcycle down the road thinking I needed to find a “hobby that pays instead of one that costs”, that’s when I found the book Rich Dad Poor Dad. I had never read or listened to a personal development training in my life. This journey has opened my eyes to the possibility and has given me the ability to help others do the same.
- My WHY story. I was sick of going from job to job and working for companies that had no loyalty to their employees. I was a military spouse and knew that we would be moving often so I didn’t want to have to quit find a new job at the new place. I liked the idea of building relationships with customers, then helping them get the products no matter where I was living. This has evolved into me being able to work where, when and how I choose to work.
You will need to focus on your WHY. Your WHY will need to be strong enough to carry you through the tough times. The times that you want to quit or give up. The times when you would rather be watching football or relaxing instead of working at your business. The times when you tried something new and it didn’t work.
Your WHY should be compelling enough that you can tell it to others and they will relate and understand your reasons for doing this. You must be passionate about why you work your AMSOIL Business. There will be naysayers and some could even be family members. It may take time for them to come around and they see your passion and commitment they might decide to give you more support.
We also covered product testimonials and how those can be powerful to help customers understand how well our products work.
