Sparks Team AMSOIL Training Call for Monday August 10th, 2015
This weeks call we feature two veteran AMSOIL commercial account users that also happen to be AMSOIL dealers
Craig Hamrick is a retired firefighter and fleet maintenance technician for his department. When he worked for his department they used AMSOIL products in all of their equipment, from two cycle all the way up to diesel products including bypass filtration. Craig has many years experience with oil analysis as well which backs up all the information that AMSOIL has to help dealers sell.
Here is another interview we did with Craig on Bypass Filtration
Gary Cooper is a life long Truck driver. He has used AMSOIL products in personally in his trucks for a long time, upon retirement from trucking he took up the challenge of building an AMSOIL business. I’m sure his experience in fleets and particular OTR trucking is invaluable.
In this call they discuss:
- Getting started with Trucking Fleets
- Which AMSOIL products are best for Trucking Fleets
- Fleet Testimonials using AMSOIL
- Oil analysis
- Bypass filtration
Share this episode with others that may benefit from increasing their AMSOIL Business.
If you like this program or have a question please click on the comment link and leave us a comment~Thank you!
I do apologize for missing the last few calls works been busy. But I have met with several people in my area and I seem to be having the same issues. Not sure how I can work around it as of yet. I live in a rural area in Maine where people don’t take to change very well and this seems to be getting in the way of landing that sale. A few times now when talking with potential clients it comes up that they already use a synthetic and change their oil every 5k regardless of its protection level and that has always worked for them. So changing approach I pitch the OE oil to them but even at a lower price its still not as cheap as Walmart and that usually kills the deal. They can’t justify spending more for what they see as the same benefit and protection. How do you convince someone to try an extended drain interval or explain to them that it may cost a bit more but you get better protection? This seems to be where I am stuck is that most people around me are set in their ways and not tolerant to change and simple can’t get past a slightly higher cost for protections Amsoil offers. Any ideas how to re-adjust to overcome this?
Jared,
Thanks for listening when you can. Hope you get a chance to catch our shows on the record!
I have a couple answers for you. You see, when I first got started in AMSOIL in El Paso TX, there were no places that sold the products. Actually I met an older AMSOIL dealer, I still remember his name Richard Juen. After meeting with him he said that no one would carry AMSOIL in that town, it was too expensive and no one knew about it. Good thing I didn’t take his advice, for the next year I spent time in El Paso getting about 25-30 places setup to carry AMSOIL. Many of those are still with me today.
When someone tells me “they are different where I live” or “People don’t like change” I tell them this. Are they still riding horse and buggy or using a dial phone? Do they still milk cows by hand or cut hay with a scythe? Of course not. People will embrace change if it makes their life easier. Can you imagine going to blockbuster to rent a movie? Heck no, you can all the movies you want streamed right to your TV or at the very least delivered to your door with Netflix. People love change once they experience how much better their lives can be.
That is the root of the problem, people do not know or understand the advantages of AMSOIL. This is the reason our products are sold by independent dealers still to this day. Our job as AMSOIL dealers is to create relationships, educate people on the advantages of AMSOIL and help them take better care of their equipment. This is not a “quick sale” type of business. Some of my best accounts took 5,10, or 20 visits and sometimes as long as year to get.
Building relationships for the long term is the best way in any business to have the most success. Secondly as far as which products to lead with or introduce to customers depends on the customer, what they hope to gain from using the product and how open they are.
Which products could someone experience that wouldn’t be so “scary” as changing motor oil? What about MP, PI, Diesel Clean, Quick Shot, Saber Pro, products for their snowmobile, or motorcycle etc. Find what their hot buttons are and introduce them to AMSOIL. Once they experience those products then present them with engine oil.
I did an interview with Bob Burg that really hits home the power of building relationships. Have a listen: https://www.accountdirect.lube-direct.com/team-training-call-17-june-2013/
The key in any sales business is to get yourself in front of people that #1 have the means, #2 have the desire. Many dealers work local shows to get in front of those people. Maybe you could find some small car shows to work. It’s not a guaranteed success, but the law of averages will work out. Find out your average then work on increasing your numbers.