Sparks Team AMSOIL Training Call for Monday August 24th, 2015
This weeks call several dealers on our team answer a question that was posted on a recent blog post:
Jared says:
“But I have met with several people in my area and I seem to be having the same issues. Not sure how I can work around it as of yet. I live in a rural area in Maine where people don’t take to change very well and this seems to be getting in the way of landing that sale. A few times now when talking with potential clients it comes up that they already use a synthetic and change their oil every 5k regardless of its protection level and that has always worked for them. So changing approach I pitch the OE oil to them but even at a lower price its still not as cheap as Walmart and that usually kills the deal. They can’t justify spending more for what they see as the same benefit and protection. How do you convince someone to try an extended drain interval or explain to them that it may cost a bit more but you get better protection? This seems to be where I am stuck is that most people around me are set in their ways and not tolerant to change and simple can’t get past a slightly higher cost for protections AMSOIL offers. Any ideas how to re-adjust to overcome this?”
- Congratulations to Chuck Gutleber on earning Premier Direct Jobber
- Carol Bell, Johnny Pag, Kerry Stover, Jonathan Hendley and Mark McCary weigh in on the above question
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