One thing is for certain since when we became AMSOIL dealers back in 2000 we always set goals to achieve during the year. On top of that, our commitment to business activities each and every day are what has helped us create a lifestyle and income that we have today.
I think most AMSOIL dealers would be surprised at how few dealers are out there really working at their business. AMSOIL Inc. has these numbers and has shared them with me in the past. I’m not saying they are a disappointment, what I would say is that no matter where you live there is opportunity for any AMSOIL Dealer that is ready to seriously work at this business opportunity.
I wanted to share this article that was published in the AMSOIL Dealer magazine entitled “Dedicate time to your AMSOIL Business in 2016.” by Bryce Malone AMSOIL Vice President, Dealer Sales and Service.
I hit the streets throughout the past year to talk with our customers and work with our Dealers. I like being out in the trenches; there is nothing better than creating new relationships and building on existing ones. In my travels, a few misconceptions and trends became evident that I need to address. There appears to be a misconception
that AMSOIL is everywhere. New and experienced Dealers alike believe that the market is saturated with our products and that the AMSOIL opportunity is not as strong as it once was. That couldn’t be further from the truth. Here’s an example: We visited 12 NAPA parts stores during a recent trip to the Chicagoland area, and none of them were registered AMSOIL accounts. Eleven of them were independently owned and one was a corporate store.
Had we been AMSOIL Dealers we could have registered and secured orders from half of them. The other half needed to run it by the owner, but all felt that it would not be a problem. That’s 12 quality accounts in an area with many Dealers and a distribution center. I have a dozen examples just like this. We registered these accounts and assigned them to T-1 Certified Dealers.
Another comment I’ve heard during my travels is that having AMSOIL products on the shelf of a local retailer hinders Dealers’ ability to register P.C.s, or that all the locals will now just get their AMSOIL products from that store. I often hear, “how can I compete with that?” That is no a roadblock; it is validation that you have a great product that people want. Registering your own retail accounts is a great way to boost your sales. Retail stores are a sales extension of you. Think of the time it takes to secure an order from one P.C. Selling AMSOIL products to a retail account enables you to reach more people and secure more business while consuming less time. Plus, it pays well. You always have the advantage over retail stores. You and your P.C.s have access to the full product line. Retail accounts are only going to carry a limited number of products associated with their business.
I have also found that many Dealers don’t appear to have set time aside on a consistent basis to work their businesses. It is in your best interest to make time for sales calls or other AMSOIL business each week. Your Dealership is just like any other business – it won’t grow unless you work it.
There is no silver bullet that will make your AMSOIL Dealership successful. Some Dealers market online; others stock product and support customers locally. Some may only focus on P.C.s, catalog customers and Dealers with the sole focus of building their personal groups. Regardless of the method you deploy, you have to set time aside each week to focus on your business and you have to work it.
Like anything else, if you want it bad enough and you see the benefits you will put time into it. Most sales organizations pay between 5 and 10 percent to commissioned salespeople. Bigger-ticket items typically run on the lower side, whereas smaller items can run a bit higher. As you grow your business and reach higher levels on the commission schedule, you can make 20 percent commissions. But it requires work. Oil is something everyone can use, and people want to buy from people they like and brands they believe in – two more things working in your favor.
There is tremendous opportunity in front of us. I have been fortunate to work with some great Dealers. They get it. They understand the business, set aside time and make good money as a result. But more importantly, they enjoy what they do. This joy and passion resonates with their customers, which results in more new business and more money. I want to see all of you have this type of success.
We have a team of people ready to help you anytime. We want nothing more than for you to succeed. Challenge yourself to leave the excuses behind and truly dedicate yourself to your business. Set some goals that fit your service capabilities, your passion and your time and stick to them. Make time. You will be glad you did.
It’s hard to believe there were 12 NAPA locations in the Chicago area that were not carrying AMSOIL. We work with about a dozen across the US. NAPA locations are great places to stock AMSOIL. Most are family owned and you get to interact with the owner and manager to make decisions.
Speaking of Commissions, the highest paid people in the world work on commission. The question to you is how many accounts is enough? We named this AMSOIL Dealer training site “Account Direct” because we believe that this level of achievement is the most important step to long term profits in your business.
AMSOIL Account Direct: 25 Commercial and/or Retail-on-the-Shelf Accounts (C/R) 1000 Commission Credits. This level of achievement proves that you know how to work Business to Business. You also earn great commissions from these accounts. Like the article says 20% commission in many cases.
So what would your business look like if you had 25 C/R accounts buying $500 a month? 25*500=$12,500 in gross sales. Times .20 you get $2500 a month. Not bad for a part-time business. What if you had 50, 100, 500 C/R accounts. As an AMSOIL Dealer there is no limit on the amount of Accounts you can have. The only limit is you, your time and how much you want to put into your business.
Personally we have several hundred C/R accounts as well as dealers, preferred customers, retail/catalog customers and even local customers that buy directly from us. We believe in taking a balanced business approach. Though we started from the very beginning focusing on the Retail on the Shelf market (ROTS).
In our mind what makes most sense? Focus on Commercial and ROTS until you get the desired initial commission coming in each month. Then gradually change your focus to finding and training AMSOIL dealers to do the same.
You see, time wise it would be easier to train 25 dealers to have 25 accounts than to personally have 625 accounts yourself. Theoretically you could train 100 dealers or 1000 dealers to have 25 accounts easier than getting 625 new accounts personally.
If you haven’t figured it out by now. This is our focus, helping new dealers to get their 25 accounts. As a matter of fact, we’re launching a new dealer training program. We’re calling it “AMSOIL Drive for 25”. Look for details in coming blog posts.
I agree 100% with what Bryce Malone says in his article, “Take full advantage of the AMSOIL Opportunity before you and reap the rewards!”
If you are looking at the AMSOIL Business opportunity and haven’t found someone to sponsor, mentor, train and help you, consider working with us. We’re full time AMSOIL Dealers and we’re here to help.
Michael & Alecia Sparks
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